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Study of the Problems of Financial and Economic Activity under the Conditions of Modern Kazakhstan

January 31, 2014 in the International Academy of Business the "Jas Zerde" first international competition of students` research papers in the field of marketing and sociological research was held in Almaty. The main aim of this competition is to develop analytical thinking, and to stimulate research activity of students in the field of marketing and sociological research. The main coordinators of the competition are: International Academy of Business (Management and Marketing Department), Kazakhstan Association of Professional Pollsters and Market (KAPIOR), the Association of Sociologists of Kazakhstan, Marketers Guild and the "Damu" Entrepreneurship Development Fund.


This competition is open to all students from the CIS countries and abroad. Students research works, relating to the marketing and sociological researches were presented. The competition encompassed two areas: marketing and sociological research, each of which had its winners. Organizing Committee was formed by an independent jury, which included: Candidate of Sociology Gulzhan T. Alimbekova,  President and CBOS of KAPIOR Alexander B. Ruzanna,  President of the BRIF Research Group, a member of ESOMAR, Marketers Guild, member of the Academy of Sociologists of Kazakhstan, Leonid Ya. Gurevich, Head of the “Bank RBK” marketing JSC Irina D. Kang, head of the "Kcell" corporate communications JSC Natalia Eskova, Dmitry Yu. Belousov from National Industrial Chamber of Kazakhstan, Vice - President of the Kazakhstan Federation of Marketing Advertising and PR Anatoly G. Ozheredov, Executive director of "Raimbek Bottlers' Rustem T. Syzdykov. They carried out the examination, based on the basis of the evaluation criteria, and determined the winners in the categories.
The 4th year students of the Public Administration major participate in competition from KAFU: Aiger Oralbekkyzy, Kuanish Aitykeshov,  Almira Mamedoldanova, Arhat Soltanov and their research supervisor, a senior teacher of the Business department Dinara S. Mamyrbekova.

From the first days, it was obvious that the university prepared to holding this competition very carefully, as the head of the "Management and Marketing" department  Doctor of Economics, Professor, Aigul N. Tulembaevoy says they were preparing for this significant event during the whole year. Everything was ready for the meeting, including transfer for the participants, holding the contest, the organization of the concert program and refreshments before the closing ceremony.

Rector of the MAB, DBA Assylbek B. Kozhahmetov, President of KAPIOR and CBOS G. Alimbekova greeted the participants of the competition

It must be emphasized that the complexity of the tasks of the contest were not confusing for our students, actively taking part in it. There were a lot of interesting, original and practical tasks. Were made special mention of research problems of marketing and sociological trends, the solution of which involves various extensive interests and activities that relate to each person in modern society.

8 works were presented in the "Market research" section  from the following universities: Belarusian State University, Minsk, Innovative University of Eurasia, Pavlodar, Almaty Academy of Economics and Statistics, Al-Farabi Kazakh National University, Almaty, International Academy of Business, Almaty, M.Utemisov West Kazakhstan State University, Uralsk, Pavlodar State Pedagogical Institute, Pavlodar and our Kazakh American Free University, Ust - Kamenogorsk.

We presented our  research work on the "«Тұрғындардың әлеуметтік жағдайымен сәйкес келмейтін баға белгілеу саясатының мәселесі (Шығыс Қазақстан облысы мысалында)» theme.  Competitive work contained a justification statement and solutions to specific marketing objectives, had internal unity and coherence in the disclosure of the chosen topic.
Taken into consideration that students participated in such large-scale events at the international level for the first time, they have not only successfully used all the theoretical knowledge, but proved that can use them to generate new ideas. It is important that the conditions of competition assumed team work on projects, therefore, besides the direct solving the research problems, the students learned more effectively and interact with each other, which is important in today's competitive world.

The team did not come empty-handed, it brought the 4th place in the overall standings, the "A new look at the problem" nomination, Honorary Letter from the Rector of the University, prizes and gifts from sponsors. Scientific work was noted by representatives of "Kcell" JSC, «Bank RBK» JSC and the Management and Marketing department. The boys got unforgettable impressions by the contest and interesting tour around the city of Almaty, organized by the MABA Student Department, and also found new friends and acquaintances.

I hope that each year this international student competition will gain momentum, expand the boundaries and increase the number of participants from different cities, countries and universities.

This is not the last hieght, we conquered, a lot of exciting activities, and professional competitions, such as "Jas Zerde" are waiting for us. There are a lot of spacce for such an activity and a springboard for new achievements in science, more creative possibilities and scientific capacity!

Senior teacher of the KAFU Business Department Dinara S. Mamyrbekova

 

 

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